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Highlights
analyses published record of bidder or potential bidder;
independent analysis of published record of target;
peer group comparative analysis of both predator and target;
advises how findings can best be used in the market;
assesses commercial strengths and weaknesses;
analyses bidder’s role in its industry including its acquisitions
record and analysis of past and planned strategic moves.
Advantages
identifies bidders strengths and weaknesses, in particular the quality
of earnings for potential marketing use;
identifies targets strengths and weaknesses to assist bidder in
developing ripostes or demonstrating strengths;
neutralises potential threats before they become real;
highlights competitive strength.
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